
About Me
Let's be honest, building a brand is messy. I know because I've been in it for over 10 years, and I've made basically every mistake there is to make: the logo nobody agreed on. The strategy session that went nowhere. The "wait, what do we actually stand for" moment three months in. I've lived it, fixed it, and figured out exactly what it takes to avoid it.
So when you work with me, you skip all that. I've already done the hard part. You just get the clarity. If you're standing where I've stood, overwhelmed, unsure where to start, that's exactly where I come in.
Skill Set
Art Direction · Brand Identity · Design Systems · Creative Strategy · Brand Strategy · Integrated Campaigns · Team Leadership · Cross-Functional Collaboration
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